We proudly do things differently
About Read The Label
Read The Label was founded with the vision to create and drive a positive change in the textile industry. This is done by creating products with respect and care for people and the environment. Our design philosophy is based on the Scandinavian tradition of minimalistic design. We strive to create products with uncompromising quality that our customers will use and love for a long time. Through our products, we want to inspire a more conscious world.
How it all started
The idea for Read The Label was born in 2018 – from the search for truly good bedding, but also from a strong desire to make a difference in an industry long marked by a lack of transparency and unsustainable practices.
Along the way it became clear that the world's best bedding is not only about thread count, weave or the length of the cotton fibres. It is also about how the products are made – by whom, under what conditions and with what impact on the world around us.
The cotton industry is one of the dirtiest in the world and uses more pesticides than any other crop. Behind production there are often hidden costs that affect both people and ecosystems. Statistics show that thousands of farmers take their own lives every year as a result of poor working conditions. At the same time, the majority of the world's textile and clothing companies lack insight into their own supply chains – as many as 93% do not know where their cotton comes from, and 76% do not know how the fabric has been processed. Home textiles are unfortunately no exception.
Read The Label was founded as a counterforce to this. By working with carefully selected and certified producers in India – including a cooperative of organic cotton farmers in Telangana and a family-owned company in Kolkata – we have built a transparent supply chain where respect for both people and the environment is at the centre.
We make our bedding from GOTS- and Fairtrade-certified organic cotton, which means the entire production chain is controlled according to the strictest requirements for both environmental and social sustainability. The result is bedding free from harmful chemicals, fairly produced – and made to last, in both feel and quality.
Since 2025, Read The Label has been carried forward with new energy and the same values. The focus is now on growing sustainably, reaching more conscious consumers and broadening our range – without compromising on what makes our products unique.
We believe real change begins with awareness. That is why we always promise full transparency – from cotton seed to your bedroom.
Organic farming
Promoting the use of responsibly produced materials is one of our top priorities. Approximately 70% of the textile industry's sustainability impact takes place at the raw material stage – before the product has actually been manufactured. We are using the finest organic cotton that is certified with GOTS. The cotton is grown completely without dangerous pesticides or GMO seeds, which improves the health of the farmers as they do not have to be exposed to the chemicals. This also prevents watercourses and crops from being poisoned and that you as a customer do not have to come into contact with cotton which can cause irritation, rash and dizziness.
Ethically produced
Our respect for humans and the planet affects the way we design and produce. Each product is manufactured according to the highest ethical and environmental standards from start to finish. All of our producers are Fairtrade certified, which is the only certification with a clear goal to combat poverty and strengthen people's influence and ability to act. Our products are made by adults, who are fairly paid and treated with respect. Working conditions are safe and we prohibit child labor and all forms of discrimination. The Fairtrade premium also goes to social, economic and environmental initiatives. For example, to invest in children's education, health care and in agriculture.
Exceptional quality
From farms to factories, we find the finest cotton and work exclusively with skilled and responsible factories and manufacturers. We have carefully selected the finest long-fiber cotton, which can be spun into a light, airy and heavenly soft fabric. Bedding that you never want to step out of and that lasts a lifetime.
Transparent supply chain
With full transparency, we provide the full story behind every product. We track our bedding from seed to sheet, so you get all the information along the way. By opening the doors to our factories, you can read about how our producers commit to exceptional craftsmanship, ethical practice and the finest materials.