Privacy policy
Processing of personal data at ReadTheLabel Sweden AB
Your privacy is very important to ReadTheLabel Sweden AB. Our goal is for you to feel safe when you use our services and share personal data with us. This policy explains how we collect and use personal data, and describes your rights and how to exercise them.
You are always welcome to contact us with questions about how we process your personal data. Contact details are at the bottom of this page.
Summary
Read The Label processes all personal data lawfully, transparently and fairly, in accordance with the EU General Data Protection Regulation (GDPR).
Personal data is information about a natural person that can be directly or indirectly linked to that person. We collect this information when you, for example, visit or shop on our website or contact customer service.
Data controller
ReadTheLabel Sweden AB, company reg. no. 559145-9739, is responsible for the processing of your personal data. Our address is Norra Breviksvägen 72, 421 67 Västra Frölunda, Sweden.
Collection based on consent
All collection and processing of personal data is based on legal grounds. By visiting or shopping at readthelabel.se, contacting us or signing up for our newsletter, you accept that your personal data is collected and agree to the terms of this privacy policy.
By visiting readthelabel.se, you consent to Read The Label placing a third-party cookie on your device. This cookie takes your online behaviour into account in order to show you relevant marketing.
What personal data do we collect?
We mainly collect your name, email address, address, phone number, customer number, IP address, information about products and offers you have shown interest in, your interaction with our newsletters, and details of your purchase.
Payment information is also collected by third parties, such as our payment providers. These companies have an independent right or obligation to process your personal data.
Purpose
We process personal data to provide our services, handle and deliver your order and offer customer service. We use your personal data to improve and develop services, products and features, to comply with laws and regulations, and for marketing, including personalised direct marketing.
How long do we keep your data?
We keep your personal data for as long as necessary to fulfil the purposes for which it was collected. In some cases we need to keep it longer, for example when required by law or to protect Read The Label’s legal interests.
Who do we share your personal data with?
Your personal data is mainly processed by us at Read The Label. We never sell your data, but may share it with third parties when necessary to provide our services, for example with carriers who need certain information to deliver your order. There may also be circumstances where we are required to disclose data to authorities.
Collected data is stored within the European Economic Area (EEA) but may also be processed in and transferred to a country outside the EEA. All transfers are made in accordance with applicable law.
What are your rights?
You have the right to know what data we store about you. We will correct, on our own initiative or at your request, any data that is incorrect, misleading or incomplete. You can at any time ask us to delete your data or object to its use, and you have the right to request that your data only be processed for certain limited purposes.
You can ask us to stop sending you marketing at any time by contacting customer service or unsubscribing via the link in our emails or text messages. Under certain conditions, you also have the right to obtain your personal data in a structured, commonly used and machine-readable format and transfer it to another controller.
If you feel we are not respecting your rights, you can contact us. You can also lodge a complaint with the Swedish Authority for Privacy Protection (IMY) or your national data protection authority.
Contact us
If you have questions about how we process your personal data, you are welcome to contact us.
ReadTheLabel Sweden AB
Norra Breviksvägen 72, 421 67 Västra Frölunda, Sweden
info@readthelabel.se