Mindful Luxury

Luxurious and minimalistic bed linen created with care and respect for people and the planet. We dare to say that you have never slept in softer or more comfortable bed linens. That's what we call Mindful luxury – a new definition of quality.

Bedding that makes a difference

Since the beginning, we have worked with the finest materials. Carefully selected weaving techniques, yarn and cotton fibers. We have reinvented the production chain and put the rights of workers first. We believe that quality is the sum of everything and everyone involved.

Our philosophy

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Fairtrade

No child labor, no discrimination.
Fair and equal pay for all.

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Organic

100% organic (GOTS) cotton, without toxic chemicals or pesticides.

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Exceptional quality

Luxury cotton in 300 thread count. Feeling of sleeping on a cloud.

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Transparency

Transparent production chain – from seed to sheet.

Greater purpose

Greater purpose

For a more conscious world

Our vision is to create the world´s best bedding, with care and respect for people and the environment. We have transparent collaborations with our fantastic producers in India who create the bedding we love. All our cotton is organically grown without any hazardous chemicals and our producers are paid fairly.

Read more about our philosophy

Our vision is to create the world´s best bedding, with care and respect for people and the environment. All our cotton is organically grown without any hazardous chemicals and our producers are paid fairly.

Read more about our philosophy

Follow the journey of the beddings

From seed to sheet

From seed to sheet

The cotton industry is one of the world's dirtiest industries filled with shortcuts and exploitation. We are here to drive a positive change and promise to never take any shortcuts. Follow the journey of the bedding – from cotton seed to sheets.

Meet our producers

The cotton industry is one of the world's dirtiest industries filled with shortcuts and exploitation. We are here to drive a positive change and promise to never take any shortcuts. Follow the journey of the bedding – from cotton seed to sheets.

Meet our producers

For long sleep-ins

Heavenly soft

Heavenly soft

We love the feeling of luxury, crisp and heavenly soft bedding. Bedding that you never want to step out of and that lasts a lifetime. Our satin bedding has a natural luster and becomes irresistibly soft.

Read more about the quality

We love the feeling of luxury, crisp and heavenly soft bedding. Bedding that you never want to step out of and that lasts a lifetime. Our satin bedding has a natural luster and becomes irresistibly soft.

Read more about the quality