Mindful Luxury

Luxurious and minimalistic bed linen and towels created with care and respect for people and the planet. We promise never to take any shortcuts and offer full transparency - from seed to your doorstep. That's what we call Mindful luxury – a new definition of quality.

Designing with purpose in mind

Since the beginning, we have worked with the finest materials. Carefully selected weaving techniques, yarn and cotton fibers. We have reinvented the production chain and put the rights of workers first. We believe that quality is the sum of everything and everyone involved.

Our philosophy

img-1
Fairtrade

No child labor, no discrimination.
Fair and equal pay for all.

img-2
Organic

100% organic (GOTS) cotton, without toxic chemicals or pesticides.

img-3
Exceptional quality

Products with uncompromising quality, to love for a long time.

img-4
Transparency

Transparent production chain – from seed to your doorstep.

Greater purpose

Greater purpose

For a more conscious world

We create products with care and respect for people and the environment. We have transparent collaborations with our fantastic producers in India who create the products we love. All our cotton is organically grown without any hazardous chemicals and our producers are paid fairly.

Read more about our philosophy

Our vision is to create the world´s best bedding, with care and respect for people and the environment. All our cotton is organically grown without any hazardous chemicals and our producers are paid fairly.

Read more about our philosophy

Follow the journey of your products

From seed to tour doorstep

From seed to your doorstep

The cotton industry is one of the world's dirtiest industries filled with shortcuts and exploitation. We are here to drive a positive change and promise to never take any shortcuts. Follow the journey of the products – from cotton seed to your doorstep.

Meet our producers

The cotton industry is one of the world's dirtiest industries filled with shortcuts and exploitation. We are here to drive a positive change and promise to never take any shortcuts. Follow the journey of the bedding – from cotton seed to sheets.

Meet our producers

Minimalistic

Scandinavian design

Scandinavian design

Our design philosophy is based on the Scandinavian tradition of minimalistic design. We strive to create products with uncompromising quality that our customers will use and love for a long time.

Read more about the quality

We love the feeling of luxury, crisp and heavenly soft bedding. Bedding that you never want to step out of and that lasts a lifetime. Our satin bedding has a natural luster and becomes irresistibly soft.

Read more about the quality